For roofers, HVAC and home-service trades
A price before the work, and a number that gets answered.
Homeowners call the first roofer or heating company that looks trustworthy, and they decide on a phone, often with the problem right over their head. Your site has to show real work, say what you charge or how you estimate, and make the call one tap. We build the whole site before you pay anything.
See the looks
Open one. They are both live.
What a homeowner checks
Four questions asked in the first minute.
"Are they real, and licensed?"
A license number, insurance and a few years in business, near the top. Trueline Roofing shows its license and its written estimates up front.
"Do they do my kind of job?"
Repair, replacement or a new system, each named plainly. A homeowner with a leak does not want to read about commercial projects.
"Will they come to my town?"
The towns you serve, written out. People search by town, and a homeowner skips a company that does not mention theirs.
"What will it cost?"
Redbud Heating & Air shows flat-rate prices quoted before the work starts. You may prefer a free written estimate instead. Either can be on the page.
Phone first
What goes at the top of a home-service site.
Put the phone number where a thumb can reach it
On a phone, the number is a button that stays in view as the page scrolls. Both Trueline Roofing and Redbud Heating & Air carry theirs in the header.
- Puts first: the number as a tap-to-call button
- Leaves out: a number that is an image or buried in the footer
Say how you price, in one honest sentence
A written estimate that lists every line, or a flat-rate price you approve before work starts. Customers choose the company that tells them how it prices over the one that hides it.
- Puts first: how you estimate, and what is in it
- Leaves out: vague promises of the lowest price
Show finished jobs, not stock handshakes
Photographs of finished work, and a longer page for a big job. A before and after pair works when both photos are of the same kind of job.
- Puts first: finished jobs, with the town and the kind of work
- Leaves out: a gallery nobody has updated in three years
Name the towns, plainly
Customers search for a trade and a town. A short list of the towns you serve, in words, tells both the customer and search engines where you work.
- Puts first: the towns and counties you really serve
- Leaves out: fifty towns you do not
Where the calls really come from
For a home-service trade, the Google listing matters as much as the site.
The listing
How we look after itFor most local businesses the listing on the map brings in more calls than the website does. Hours, photos and services have to be right, and Google makes one whether you asked or not.
The reviews
Review requestsEvery review gets an answer, in your voice, within two business days, with the Google listing service. We never write reviews or ask only happy customers.
The website
The page people reach after tapping through. It should repeat what the listing says and make the call or the quote request easy.
How a build works
You see the whole site before you pay.
No design fee, no setup fee
A real site, on your trade and your town.
You do not need a logo file, a brief or good photos to start.
- Tell us your trade and your townWhat you do, where you work, your license and how you like to be reached.
- We build the siteYour services and towns, a quote form and your photos, or neutral placeholders until they arrive.
- You see it firstWe email you the link and you ask for changes before you pay anything.
- You stay busyWhen a job photo or a holiday closure changes, you email us. It is up within a day.
From the blog
Read more.
- Who owns your website? Domain, hosting and words, explainedThree things people mean by "my website", and who holds each one.
- Closed for the season? Keep your Google listing honestHow to set your Google listing for the off-season, and get it ready to reopen.
- Website design and hosting: bundled or bought separately?What you pay for, and who fixes it when something breaks.
Plainly
Some honest things.
Trueline and Redbud are made up
They are example companies in made-up towns, with free stock photos. The licenses, prices, reviews and phone numbers on them are invented.
Your license and insurance are yours
You give us the numbers as they should read. We put them where customers look and do not check them.
A page cannot win local search alone
Your own site and your own Google listing are what rank for your town, not this page. Nobody can promise a position.
Questions
What roofers, HVAC and home-service owners ask first.
Should I put my prices on the site?
Many do, with a starting price or a flat rate for common jobs. Others invite a free written estimate. We build either, and you can change your mind later.
Can customers request a quote at night?
Yes. The form works at any hour and the request reaches you by email.
Can I show before and after photos?
Yes. Two photos of the same kind of job work well. We label them honestly when they are not the same house.
Do I need to list every town I serve?
List the ones you really serve. A short, honest list helps customers and search engines more than a long one.
Who answers my reviews?
If you add the Google listing service, we answer every review in your voice within two business days. It is $50 a month on top of the site.
What about emergencies and after-hours calls?
Put your emergency number and hours on the page, in plain words. The site can say who answers, and the request form still works at night.
What does it cost?
$99 a month, month to month, no design or setup fee. See pricing.
Tell us your trade and your town.
We build a real site and email you the link before you pay anything.