Features · Comparison tables
See the difference at a glance.
A comparison table lines up your options row by row with ticks, so a visitor sees what each one includes without reading three pages. Here are three made-up businesses, one in each look. Scroll down any of them: the names stay at the top.
Look 1 · Packages
Plans side by side, prices on top.
For a business with plans or packages, like this made-up lawn care company. The plan you recommend gets a badge and a tinted column, and every plan has its button at the foot. Scroll down the table: the plan names stay in view.
| Basic$45per visitMowing, done right | Most popularSeasonal$159per monthEverything a lawn needs | Estate$289per monthLarge and formal grounds | |
|---|---|---|---|
| Every visit | |||
| Mowing and edging | Included | IncludedWeekly | IncludedWeekly |
| Paths and drives blown clean | Included | Included | Included |
| Hedge and shrub trimmingUp to 6 ft tall | Not included | PartlyTwice a year | IncludedMonthly |
| Fall leaf cleanup | Not included$120 a visit | Included | Included |
| Seasonal care | |||
| Fertilizer | Not included | Included5 rounds | Included6 rounds |
| Weed control | Not included | Included | Included |
| Aeration and overseeding | Not included | IncludedFall | IncludedSpring and fall |
| Grub prevention | Not included | Not included | Included |
| Spring cleanup | Not included$120 | Included | Included |
| Service | |||
| Text the day before we come | Included | Included | Included |
| Same crew every visit | Not included | Included | Included |
| Pause while you travelUp to four weeks a year | Included | Included | Included |
| Yard size | Up to ¼ acre | Up to 1 acre | Any size |
| Choose Basic | Choose Seasonal | Ask about Estate | |
A made-up company with sample prices. Every plan starts with a free first visit.
Look 2 · Us vs. the usual
Show why you are the better call.
Your business next to the usual choice, row by row, here for a made-up plumber. Your column is a raised card with filled ticks; the other stays quiet. Every row is something a customer can check, which is why they believe it.
| UsTidewater Plumbing | The usual plumber | |
|---|---|---|
| Price agreed before work starts | Included | Not includedBilled by the hour |
| Arrival window | IncludedOne hour | Not includedAll day |
| Evenings and weekends | IncludedSame price | PartlyUp to 50% more |
| Shoe covers and drop cloths | Included | PartlySometimes |
| Licensed and insured | Included | Included |
| Workmanship warranty | Included2 years | Partly90 days |
| Photos of the finished job | Included | Not included |
| Text updates on the way | Included | Not included |
| Book a visit |
Look 3 · Striped
Models and specs, easy to scan.
A compact table for products, where most answers are words. Soft stripes keep the eye on the line, here for three e-bikes at a made-up bike shop.
| City$1,899 | Staff pickTrail$2,999 | Cargo$3,499 | |
|---|---|---|---|
| Ride | |||
| Range on one charge | 40–60 mi | 35–55 mi | 30–50 mi |
| Motor | 250 W hub | 500 W mid-drive | 750 W mid-drive |
| Top assisted speed | 20 mph | 28 mph | 20 mph |
| Weight | 48 lb | 54 lb | 72 lb |
| Full charge | 4 hours | 5 hours | 6 hours |
| Comfort and kit | |||
| Suspension | Not included | IncludedFront, 120 mm | PartlySeat post |
| Built-in lights | Included | Included | Included |
| Rear rack | Included | Not included | IncludedCarries 400 lb |
| Fits riders | 5′0″–6′2″ | 5′4″–6′4″ | 4′11″–6′5″ |
Made-up models and figures, for the look only.
What your visitors get
The answer to “which one is for me?” without reading three pages.
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The difference at a glance
Ticks and short answers in straight lines. A visitor sees what each option includes, and what it does not, in seconds.
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Names that stay in view
The header row stays at the top while they scroll, so a tick never loses its column, even in a long table.
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No sideways scrolling on a phone
On a small screen each row’s label moves above its ticks, so every option stays on screen at once.
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Real text Google can read
It is a true table in the page, so search engines and screen readers read every row, not a picture of one.
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Instant, with nothing extra
Nothing loads from another company and no script draws it. It appears with the page, even on a slow phone.
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Three looks to choose from
Packages, you against the usual choice, or a striped spec table. We pick the one that fits and can change it later without rewriting.
How we set it up
Send us your plans or packages, or what you do differently from the usual choice, and the questions customers ask before they buy. We turn them into rows, keep each one short and true, and show you the table on your own site before anything goes live.
Two to four columns read best, with up to about twenty rows. When you compare yourself with the usual choice we keep it fair: every row is something a customer can check, and we never name a competitor.
Want this on your site?
Show customers why you are the one to call.
Send us your plans, or what sets you apart, and we will show you the table on your own site before you decide anything.